Case Study
Royal Canin’s B2B2C Triumph: Seamless Same-Day Delivery Through an Innovative Retail Network Integration
In response to the need for a seamless and rapid delivery experience for pet owners, Royal Canin Indonesia partnered with ICUBE to establish an innovative online platform that leverages the strength of their retail network across Indonesia. Through a B2B2C approach utilizing Magento Open Source and SWIFT Omnichannel, Royal Canin successfully launched a website where pet owners can order food for their pets and receive it within a three-hour window, all without disrupting existing retail partnerships. This solution has not only improved customer satisfaction but has also expanded the service coverage from Greater Jakarta to over 300 stores across Java and Bali within just one year.