Brands think Shopee, Tokopedia, and Lazada are digital shopping malls. They're actually department stores. This misconception is costing Indonesian brands millions in lost customer relationships and pricing power.

Here's the reality: When customers shop on marketplaces, they're shopping WITH the platform, not with your brand. You're not renting space in a mall—you're a vendor in someone else's store. And that changes everything about how you should strategize.

80% of Indonesian e-commerce happens on marketplaces, but most brands are using shopping mall strategies in a department store world. No wonder they're struggling with pricing pressure, customer retention, and brand control.

The solution isn't avoiding marketplaces—it's understanding what they really are and building your strategy accordingly. Your brand.com isn't competing with your physical store; it's the extension of it. But your marketplace presence? That's direct competition you need to manage strategically.

Ready to stop losing customers to platforms and start building real brand equity? The framework is simpler than you think, but most brands get it completely wrong.

Guardian Indonesia achieved PSEF certification with the help of ICUBE by Sirclo’s Order Management System. Discover how this technology empowered the retailer to comply with regulations, enhance operations, and leverage its stores as fulfillment centers.

Explore the differences between product-focused and customer-focused strategies. Learn how businesses scale through mass production or build loyalty with customer relationships, and discover the role of technology in shaping the future of commerce. Find out which strategy aligns with your vision!

Discover the evolving role of ecommerce in Southeast Asia post-COVID. Explore the ICE framework (Interest, Convert, Engage) to understand how businesses can capture interest, ensure smooth conversions, and build lasting customer relationships. Learn why ecommerce is no longer just ‘online shopping’—it’s an integrated part of everyday commerce

Explore the untapped potential of Indonesia’s digital commerce landscape. Overcome challenges like logistics and market education while leveraging future buyer behaviors—convenience, personalization, engagement, and value. ICUBE empowers businesses with innovation to thrive in the evolving eCommerce ecosystem. #BeTheFutureToday

Discover how to choose the right e-commerce platform for your business. Learn about scalability, extensibility, adaptability, and sustainability to ensure long-term success in the digital world. Partner with SIRCLO for innovative solutions tailored to your growth. Visit us today!

A great customer experience isn’t just about technology—it’s about combining it with empathy. On a recent laptop hunt in Singapore, I saw how rigid SOPs and poor service turned a sale into a loss. This story shows how blending tech and a customer-first mindset can drive loyalty and success.