An Omnichannel Story

Mitra10’s Digital Transformation: Achieving 10x Growth with a Seamless Online-to-In-Store Experience

background

Mitra10 is a well-established home decor and building solution provider with a strong presence across various regions. As the market shifted toward digital shopping, Mitra10 recognized the need to venture into online commerce to stay competitive and meet customer expectations. However, they faced significant challenges due to the decentralized nature of their inventory and pricing structures, which varied by stores.

challenge

  1. Lack of a Central Warehouse:
    Mitra10’s inventory was spread across multiple stores, with no centralized warehouse. This meant that all orders would need to be fulfilled directly from individual stores.

  2. Regional Pricing Variability:
    The cost of goods sold differed significantly from area to area. This variability required the online platform to reflect the exact pricing of the store fulfilling the order.

  3. Integration with Microsoft Navision:
    A seamless integration with their existing backend system, Microsoft Navision, was essential to ensure accurate real-time inventory and pricing updates.

solution

Mitra10 selected ICUBE, a leading Magento solution partner, to address these challenges. Together, they implemented a customized solution using Magento Open Source combined with the SWIFT Omnichannel solution from ICUBE by Sirclo.

Key features of the solutions:

  1. Store-Based Selection:
    Customers can select their preferred store on the Mitra10 website. The system then displays the product availability and pricing specific to that store.

  2. Flexible Fulfillment Options:
    Customers can choose between home delivery or in-store pickup. If the selected store does not have the required inventory, the system provides information about other stores where the product is available.

  3. Real-Time Integration with Microsoft Navision:
    The Magento platform was fully integrated with Mitra10’s Microsoft Navision backend, ensuring that inventory levels and pricing were accurately reflected on the website in realtime.

  4. Scalable and Customizable Platform:
    Magento Open Source offered the flexibility and scalability required to meet Mitra10’s unique needs, allowing for future growth and adaptation as their online business evolves.

By integrating Magento Open Source with SWIFT Omnichannel, we replicated the in-store experience online, resulting in a 10x growth in sales within the first year.

results

The implementation of this innovative solution resulted in a significant transformation for Mitra10’s online presence. In the first year alone, their online sales grew by an impressive 10x, demonstrating the effectiveness of a well-integrated and customer-centric e-commerce platform.

conclusion

Mitra10’s successful transition to online commerce is a testament to the power of strategic partnerships and the right technology. By leveraging Magento Open Source and ICUBE’s expertise, they were able to overcome complex challenges and deliver a seamless, in-store-like experience to their online customers, driving substantial growth in a competitive market.