A B2B Transformation Story

Biofarma Medbiz Digital Transformation Case Study: Modernizing Indonesia’s Healthcare Procurement

background

Biofarma, Indonesia’s leading state-owned pharmaceutical and vaccine manufacturer, operates a broad national distribution network supplying hospitals, clinics, and healthcare institutions. As industry expectations shifted toward digital procurement and transparency, Biofarmalaunched Medbiz, a strategic digital initiative designed to modernize how medical products are distributed nationwide.

Medbizaimed to provide a centralized digital platform enabling health facilities to easily browse, compare, and procure medical supplies directly from Biofarmaand its distribution ecosystem. To succeed, Medbizrequired an e-commerce engine capable of handling complex B2B transactions, compliance workflows, and large-scale catalogue management.

challenge

Biofarma faced several key challenges in bringing Medbiz to market:

  • Complex B2B procurement workflows such as multi-level approvals, credit terms, PO-based ordering, and institutional pricing.

  • Fragmented product catalogues across multiple divisions and distributors, making it difficult to maintain consistency and accuracy.

  • Manual ordering processes that slowed down supply chains and reduced visibility for hospitals and clinics.

  • Regulatory requirements in pharmaceutical distribution, including audit trails, data accuracy, and controlled access for authorized buyers.

To address these challenges, Medbizneeded a robust and compliant B2B e-commerce platform capable of integrating Biofarma’sinternal systems, supporting large-volume transactions, and providing an efficient procurement experience for healthcare institutions.

solution

ICUBE designed and implemented a customized B2B e-commerce platform for Medbiz, enabling Biofarma to digitalize its distribution process end-to-end. Key capabilities included:

  • Role-based access and approval workflows, ensuring only authorized institutions and buyers can place orders according to their assigned purchasing limits.

  • Centralized product management, consolidating catalogue while allowing controlled updates and pricing configurations.

  • Deep integration with ERP, enabling automated order syncing, stock visibility, institutional pricing, and invoice reconciliation.

  • Purchase Order & Contract Pricing Support, allowing hospitals and clinics to order according to existing procurement agreements.’

  • Scalable architecture, preparing Medbizto handle continuous growth in institutional buyers

Medbiz has transformed Biofarma’s operations by streamlining procurement, improving catalogue accuracy, boosting order efficiency, elevating customer satisfaction, and creating a scalable digital ecosystem for future growth.”

results

The launch of Medbiz transformed how Biofarma services pharmacies and healthcare institutions across Indonesia:

  • Faster procurement cycles, reducing manual processing and eliminating common errors in offline ordering.

  • Dramatically improved catalogue visibility, ensuring health facilities always access updated product data and compliant pricing.

  • Increased order volume and operational efficiency, thanks to automated workflows and real-time integrations.

  • Stronger customer satisfaction among hospitals and clinics that now enjoy a seamless, transparent digital ordering experience.

  • A scalable digital ecosystem, allowing Biofarmato onboard more product lines, distributors, and institutional partners into the Medbiz platform.